Yuanne speaks at the 2019 CBRE APAC Forum on the topic of “Targeting Your Audience: How Brands Win with China’s Next Generation.”
While China is progressing at rapid speed, its next generation is evolving with new identities and expectations.
As the cultural landscape shifts in China, brands must rethink how they navigate the market to form strong and authentic connections with the young Chinese audience.
In this presentation, Yuanne deep dived into how brands can win in China by becoming an integral part of their world, highlighting their fast changing expectations and unique worldview.
